I’ve been reading about the latest trends in Social Media.
Some experts are pointing out that many brands are just using Social as a new
place for broadcast messages.
Interesting. When you don’t have an Idea and you just talk
about your products all the time, you are using Social as Broadcast.
Look back at your last couple of tweets/FB posts and see if
you are simply broadcasting your products and services or are you engaging your
customers in a dialog?
Bring some relevance to your product. Make your service mean
something. Help your prospects and customers for a relationship with you.
Like the early stages of dating, bring flowers, put on your
good shirt and talk about them.
Print out your Company’s profile and highlight product
statements. If there are no consumer benefits there, you are doing it wrong
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