The Idea tells more than your customers who you are, it
tells your employees too.
With a clear expression of what makes your company unique,
your employees know exactly what to do in every situation. You’ll never be
surprised how they react to a customer. Do they issue a refund with a smile or
do they keep the money in the drawer? Do they bring in the right new business
that you are looking for or are they wasting valuable sales hours with bad
referrals?
Make sure you express your Idea to your employees as well as
your customers.
It doesn’t have to be difficult. It just has to be consistent.
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