I had a friend during those post-college, meet-girls days
who was the absolute best at taking girls home. He wasn’t the handsomest or the
most successful in business. But there he was, every night, arm around another
beautiful woman heading home.
So one day, I asked him, what was his rap? How was he
working it so darn well? He described his conversations in the short line: “You
love cats. I love cats. You love babies. I love babies.”
People want to make a connection. They want people who love
the same things they love. Tell me you don’t like your Facebook friends who
agree with you more than those who challenge you.
Well, marketer, what do your customers love? How can you
establish that common ground where you both are on the same side? Is that cause
marketing? Is that community involvement? Is that simply the way you handle
returns or service problems?
Remember, it’s not I love cats, so you should too. The focus
is always on what your customer wants, likes, and identifies with.
It’s not about you.
Create ideas where you can share interests with your
prospects and you never know how successful you’ll be.
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