Drop the puck.

While I’ve started this little blog writing mostly about creating the Idea, it can’t be overlooked that the power of the Idea comes in its implementation.

I’ve seen the marketers and the companies where winning a meeting or creating the killer Powerpoint is the goal. I’ve also seen those leaders who are just one research project away from pulling the trigger—all the time.

At a hockey game, you’ll sometimes hear the fans scream at the linesman to, “Drop the puck!” They know the game is won and lost during play, not in the endless fidgeting of players before the faceoff.

As wonderful as the Idea is, there is only value in it if you are brave enough to act. Go ahead. Drop the puck. See what happens.